New homes today are built tighter than in the past and as a result, indoor air quality has become an increasingly important factor for builders. People spend over 90% of their time indoors and 98% of respondents to a recent survey indicated that they are concerned about home air and water quality. 60% of parents indicated that they are willing to pay for better home air quality. In addition, based on water quality issues, the bottled water and water filtration market has experienced tremendous growth and shows no signs of slowing down. activTek Environmental offers total home solutions for all air and water quality problems, as well as a breakthrough technology in Laundry pure, that makes the home a safe environment from the problems associated with indoor pollutants.